TY - BOOK AU - Taylor,Bill AU - Sinha,Gautam AU - Ghoshal,Taposh TI - Research methodology: a guide for researchers in management and social sciences SN - 9788120329911 (pbk.) U1 - 658.0072 PY - 2007/// CY - New Delhi, India PB - Prentice-Hall of India KW - Management KW - Research KW - Methodology KW - Social sciences N1 - Includes bibliographical references and index; 1. An overview of research methodology - 2. Setting up a research project - 3. Case studies as a methodological strategy - 4. Surveys as a methodological strategy - 5. Experiments as a methodological strategy - 6. Action research as a methodological strategy - 7. Interview methods - 8. The use of questionnaires - 9. Observational methods - 10. Documentary sources - 11. The concept of level of measurement - 12. Methodology of analysing quantitative data - 13. Methodology of analysing qualitative data - 14. Writing about research - Appendixes: A. Basic statistical measures - B. Significance tests for use with an experimental strategy - C. Testing hypotheses about the shape of distribution - D. Factor analysis in constructing a likert scale - E. Analysis of variance - F. Basic elements of sampling theory - Index ER -