Hunger, J. David, 1941-

Essentials of strategic management / J. David Hunger, Thomas L. Wheelen. - 4th ed., Eastern economy ed. - New Delhi : Prentice-Hall of India, c2007. - xi, 192 p. ; 24 cm.

Previous ed.: 2003.

Includes bibliographical references and index.

Part I: Introduction to strategic management - 1. Basic concepts of strategic management - 2. Corporate governance and social responsibility -- Part II: Scanning the environment - 3. Environmental scanning and industry analysis - 4. Internal scanning; organizational analysis -- Part III: Strategy formulation - 5. Strategy formulation: situation analysis and business strategy - 6. Strategy formulation: corporate strategy - 7. Starategy formulation: functional strategy and strategic choice -- Part IV: Strategy implementation and control - 8. Strategy implementation: organizing for action - 9. Strategy implementation: staffing and leading - 10. Evaluation and control -- Part V: Introduction to case analysis - 11. Suggestions for case analysis - Appendix 11.A. Suggested techniques for case analysis and presentation - Appendix 11.B. Resources for case research - Appendix 11.C. Strategy audit oa a corporation - Index.

9788120332348 (pbk.)


Strategic planning.
Case method.

658.4012 / HUN