CIM study text : professional certificate in marketing. [Paper 4]. Marketing in practice.
Marketing in practice.
- [3rd ed.]
- London : BPP Professional Education, 2004
- xxxviii, 414 p. : ill. ; 29 cm. + practice & revision kit (xx, 180 p. : ill. ; 29 cm.)
- CIM study text. CIM practice & revison kit. .
"For exams in December 2004 and June 2005"--Cover Includes index
CIM practice & revision kit : professional certificate : Marketing in practice [by] Valerie Youngson, Brian Searle and Claire Wright.
0751715883 (Pbk.; study text) 0751717428 (Pbk.; practice & revison kit)
Chartered Institute of Marketing--Examinations--Study guides.