CIM study text : professional certificate in marketing. [Paper 4]. Marketing in practice. Marketing in practice. - [3rd ed.] - London : BPP Professional Education, 2004 - xxxviii, 414 p. : ill. ; 29 cm. + practice & revision kit (xx, 180 p. : ill. ; 29 cm.) - CIM study text. CIM practice & revison kit. .

"For exams in December 2004 and June 2005"--Cover Includes index

CIM practice & revision kit : professional certificate : Marketing in practice [by] Valerie Youngson, Brian Searle and Claire Wright.

0751715883 (Pbk.; study text) 0751717428 (Pbk.; practice & revison kit)


Chartered Institute of Marketing--Examinations--Study guides.


Marketing--Examinations--Study guides.

658.8 / CIM