CIM study text : professional certificate in marketing.  [Paper 1].  Marketing fundamentals. 
 Marketing fundamentals 

 - [3rd ed.] 
 - London :  BPP Professional Education,  2004 
 - xxxii, 352 p. :  ill. ;  29 cm. +  practice & revision kit (xx, 246 p. : ill. ; 29 cm.) 
 - CIM study text. CIM practice & revison kit. .
<br/><br/> "For exams in December 2004 and June 2005"--Cover  Includes index 
<br/><br/>CIM practice & revision kit : professional certificate : marketing fundamentals [by] Neil Towers. 
<br/><br/><label>ISBN: </label>0751715859 (Pbk.) 0751717398 (Pbk.; practice & revison kit) 
<br/><br/><label>Subjects--Corporate Names: </label><br/>Chartered Institute of Marketing--Examinations--Study guides.
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Examinations--Study guides.
<br/><br/><label>Dewey Class. No.: </label>658.8  / CIM