CIM study text : professional diploma in marketing.  [Paper 5].  Marketing research and information. 
 Marketing research and information. 

 - [2nd ed.] 
 - London :  BPP Professional Education,  2004 
 - xxviii, 318 p. :  ill. ;  29 cm. 
 - CIM study text. .
<br/><br/> "For exams in December 2004 and June 2005"--Cover  Includes index 
<br/><br/><label>ISBN: </label>0751715891 (Pbk.) 
<br/><br/><label>Subjects--Corporate Names: </label><br/>Chartered Institute of Marketing--Examinations--Study guides.
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Examinations--Study guides.<br/>Marketing research--Examinations, questions, etc.<br/>Management information systems--Examinations, questions, etc.
<br/><br/><label>Dewey Class. No.: </label>658.834  / CIM