TY  - BOOK
ED  - Chartered Institute of Marketing.
TI  - CIM study text : professional post-graduate diploma in marketing
SN  - 0751711136 (Pbk.)
U1  - 658.83 
PY  - 2004///
CY  - London
PB  - BPP Professional Education
KW  - Chartered Institute of Marketing
KW  - Examinations
KW  - Study guides
KW  - Marketing
KW  - Marketing research
N1  - New Syllabus; "For exams in December 2004 and June 2005"--Cover; Includes index
ER  -