TY  - BOOK
AU  - Leiss,William
AU  - Botterill,Jackie
TI  - Social communication in advertising: consumption in the mediated marketplace 
SN  - 0415966760 (pbk.)
U1  - 659.1042 
PY  - 2005///
CY  - New York, NY
PB  - Routledge
KW  - Advertising
KW  - Social aspects
N1  - Previous edition entered under William Leiss as author; Includes bibliographical references (p. 637-659) and index
ER  -