Brassington, Frances. Essentials of marketing / Frances Brassington and Stephen Pettitt. - Harlow, England : Prentice Hall Financial Times, an imprint of Pearson Education, c2005. - viii, 511 p. : col. ill. ; 27 cm. Includes bibliographical references and index. ISBN: 0273687859 (pbk.) Subjects--Topical Terms: Marketing. Dewey Class. No.: 658.8 / BRA