TY  - BOOK
AU  - Murphy,Patrick E.
AU  - Laczniak,Eugene R.
TI  - Marketing ethics: cases and readings 
SN  - 0131330888 (pbk.)
U1  - 174.4 
PY  - 2006///
CY  - Upper Saddle River, NJ
PB  - Pearson Prentice Hall
KW  - Marketing
KW  - Business ethics
N1  - Includes bibliographical references and index; Ethical reasoning and marketing decisions -- Contemporary readings in marketing ethics -- Short cases -- Longer cases
ER  -