Wright, Jeremy. <br/><br/>
Blog marketing :  the revolutionary new way to increase sales, build your brand, and get exceptional results / 
Jeremy Wright. 
 - N.Y. :  McGraw-Hill,  c2006. 
 - xiv, 321 p. :  ill. ;  23 cm. 
<br/><br/>Foreword. - Acknowledgments. - Introduction. - 1. Blogging basics. 2. Getting into the blogging mindset. - 3. The power of blogs for business. - 4. How your company can use blogs. - 5. How to market your company using blogs. - 6. Using blogs to increase internal communication. - 7. Find out what's being said about your company & products. - 8. Participating in your blog. - 9. Dealing with negativity. - 10. How to succeed in your blogging. - 11. The future of business blogging. - Appendix sample blogging policy. - Glossary. - Endnotes. - Index. 
<br/><br/><label>ISBN: </label>0072262516 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Blogs.<br/>Blogs--Economic aspects.
<br/><br/><label>Dewey Class. No.: </label>658.872  / WRI