TY  - BOOK
AU  - Vonk,Nancy
AU  - Kestin,Janet
TI  - Pick me: breaking into advertising and staying there 
SN  - 0471715573 (pbk.)
U1  - 659.1023 
PY  - 2005///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Advertising
KW  - Vocational guidance
N1  - Foreword: Rick Boyko. -  Preface. - Acknowledgments. -  Introduction: The View from Down Here: Ignacio Oreamuno. - Part I: Breaking into advertising. -  1. Was I really Put on This Earth to Do Ads? -  2. School Daze. -  3. What's a Good  Ad, Anyway? -  4. Portfolio Preparation: Like Giving Birth, Only More Painful. -  5. Getting a Job in This Lifetime: It Can be Done. -  6. Internships: Purgatory, Rip-Off, or Free Education? -  7. What Place Is Right For Me? Part II: You're the chosen one. Now what? - 8. Money-Not That You Care About that. -  9. Fear and Self-Loathing: Snap Out of It. -  10. Brainstorming Techniques (You're Going to Need Them). -  11. Awards. Yes, They Matter. How the Judges Decide. -  12. Boss Problems: Try Not to Kill Him. Or Sleep with Him. -  13. Partner Problems: Do You Need Counseling, a Divorce, or a Gun? -  14. Copywriting. -  15. Art Direction. - 16. Account Executives: They're People, Too. - 17. Identity Crisis. - 18. Am I in the  Wrong Place?  - 19. Ethics in Advertising: Not Necessarily an Oxymoron. -  20. CD Life (Be careful what You Wish For) -  21. Women: The Vanishing Act. -  22. Age(ism): Is 39 the New 65? -  23. Staying Sane in an Insane Business. -  24. Miscellaneous: The Best Chapter of Any Book. -  25. Strangest Questions: Maybe Even better than Miscellaneous. Part III: But wait, there's more ! The gurus share years of collective wisdom, and embarrasing photos. - . 26. what I Know Now That I Wish I'd Known Then. -  27. What I Look for in a Junior. -  28. A Century Ago, We Were Juniors, Too. - Appendix: The Inspiration Grab Bag. -  Index
ER  -