TY  - BOOK
AU  - Burtenshaw,Ken
AU  - Mahon,Nik
AU  - Barfoot,Caroline
TI  - The fundamentals of creative advertising
SN  - 9782940373185 (pbk.)
U1  - 659.1 
PY  - 2006///
CY  - Lausanne, [Worthing]
PB  - AVA Academia
KW  - Advertising
KW  - Advertising campaigns
ER  -