TY  - BOOK
AU  - Goetsch,David L.
TI  - Effective strategic planning for competitive advantage: ten steps for technical professions 
SN  - 013048525X (pbk.)
U1  - 658.4012 
PY  - 2006///
CY  - Upper Saddle River, N.J.
PB  - Pearson Prentice Hall
KW  - Strategic planning
KW  - Competition
N1  - Includes bibliographical references and index; Understand the concepts of competition and competitive advantage -- Understand the concept of value as it relates to competitive advantage -- Know the rationale for strategic planning -- Understand the strategic planning process -- Collect, organize, and analyze data -- Make informed predictions -- Adopt a strategic emphasis and competitive strategy -- Write the strategic plan -- Execute the strategic plan -- Understand how a strategic plan comes together from start to finish
ER  -