TY  - BOOK
AU  - Bruhn,Manfred
AU  - Georgi,Dominck
TI  - Services marketing: managing the service value chain 
SN  - 0273681575 (pbk.)
U1  - 658.8 
PY  - 2006///
CY  - Harlow, England, New York
PB  - Financial Times/Prentice Hall
KW  - Service industries
KW  - Marketing
KW  - Management
KW  - Customer services
KW  - Business logistics
N1  - Includes bibliographical references (p. 449-466) and index
ER  -