TY  - BOOK
AU  - Petersen,Lars Birkholm
AU  - Person,Ron
AU  - Nash,Christopher
TI  - Connect: how to use data and digital marketing to create lifetime customers 
SN  - 9781118963616 (hardback)
U1  - 658.872 
PY  - 2014///]
CY  - Hoboken, New Jersey
PB  - John Wiley & Sons, Inc.
KW  - Internet marketing
KW  - Customer relations
N1  - Includes bibliographical references and index
ER  -