Strategy : process, content, context : an international perspective /
Bob de Wit, Ron Meyer.
- 3rd ed.
- London : Thomson, c2004.
- xxiv, 957 p. : ill. (some col.) ; 26 cm.
Includes bibliographical references and index.
I. Strategy: 1. Introduction -- II. Strategy process: 2. Strategic thinking - 3. Strategy formation - 4. Strategic change -- III. Strategy content: 5. Business level strategy - 6. Corporate level strategy - 7. Network level strategy -- IV. Strategy context: 8. The industry context - 9. The organizational context - 10. The international context -- V. Purpose: 11. Organizational purpose -- VI. Cases.
1861529643 (pbk.) 9781861529640 (pbk.)
Strategic planning. Business planning. International business enterprises