TY  - BOOK
AU  - Craig,C.Samuel
AU  - Douglas,Susan P.
TI  - International marketing research
SN  - 0470010959 (pbk.)
U1  - 658.84 
PY  - 2005///
CY  - Chichester, England
PB  - John Wiley
KW  - Export marketing
KW  - Research
N1  - Includes bibliographical references and index; 1. Marketing research in a global environment - 2. Designing international marketing research - 3. Secondary data sources - 4. Uses of secondary data - 5. Structuring primary data collection - 6. Establishing the comparability of multicountry data - 7. Nonsurvey data collection techniques - 8. Survey instrument design - 9. Sampling and data collection - 10. Multicountry scales - 11. Analysis of multicountry data - 12. Assessing differences in the structure of variables - 13. The international marketing information system - 14. Challenges facing international marketing research - 15. Future directions in international marketing research
ER  -