TY  - BOOK
AU  - Negi,Jagmohan
TI  - Marketing and sales strategies for hotels and travel trade
SN  - 8121920906
U1  - 647.940688 
PY  - 2002///
CY  - New Delhi
PB  - S. Chand & Co.
KW  - Hospitality industry
KW  - Marketing
KW  - Tourism
N1  - 1. Introduction: hotel, tourism and travel market -- 2. Tourism, travel products and services -- 3. Concepts and philosophies of hotel - tourism - marketing -- 4. Planning and strategic marketing for hotels -- 5. Hotel-tourism information system and market research - 6. Marketing environment, tourist generating market and tourist behaviour -- 7. Competition in hotel and tourism business -- 8. Market segmentation -- 9. Developing market positions: tourism-hotel and product life-cycle -- 10. International tourism market and strategies -- 11. Development of new tourism - hotel products and services -- 12. Pricing strategies for hotel and travel products -- 13. Tourism marketing channels -- 14. Communication and marketing strategies -- 15. Advertising, sales promotion, public relation and personal selling -- 16. Selling of tourist products and serices -- 17. Marketing organisation and performance evaluation -- 18. Marketing for future
ER  -