TY  - BOOK
AU  - Baker,Michael J.
TI  - The marketing book
SN  - 0750655364 (pbk.)
U1  - 658.8 
PY  - 2003/// [reprinted 2005]
CY  - Oxford ; Boston
PB  - Elsevier/Butterworth-Heinemann
KW  - Marketing
N1  - Previous ed.: 1999; Includes bibliographical references and index
ER  -