TY  - BOOK
AU  - Nalty,Kevin H.
TI  - Beyond viral: how to attract customers, promote your brand, and make money with online video 
T2  - The new rules of social media series
SN  - 0470598883 (hbk.)
U1  - 658.872028546 
PY  - 2010///
CY  - Hoboken, N.J.
PB  - John Wiley
KW  - Viral marketing
KW  - Internet videos
N1  - Includes bibliographical references and index
ER  -