Sya, L. S.
Branding Malaysia /
L. S. Sya.
- xi, 322 pages : illustrations ; 23 cm
Includes bibliographical references (pages 306-307) and index.
9832652758 (paperback) 9789832652755 (paperback)
Brand name products--Marketing.--Malaysia
Advertising--Brand name products--Malaysia.
Brand choice--Malaysia.
658.82709595 / SYA