Sya, L. S.

Branding Malaysia / L. S. Sya. - xi, 322 pages : illustrations ; 23 cm

Includes bibliographical references (pages 306-307) and index.

9832652758 (paperback) 9789832652755 (paperback)


Brand name products--Marketing.--Malaysia
Advertising--Brand name products--Malaysia.
Brand choice--Malaysia.

658.82709595 / SYA