Deuschl, Dennis E. <br/><br/>
Travel and tourism public relations :  an introductory guide for hospitality managers / 
Dennis E. Deuschl. 
 - Burlington, MA :  Elsevier/Butterworth-Heinemann,  c2006. 
 - xxii, 183 p. ;  23 cm. 
<br/><br/> Includes index. 
<br/><br/>1. The travel and tourism industry and PR's role in it - 2. PR at hotels and lodging establishments - 3. Restaurant public relations - 4. Transportation public relations - 5. Destination and tourism attraction PR - 6. What travel and tourism employers should understand about PR - Appendix A: Selected travel and tourism professional / trade associations -- Appendix B: The travel industry's PR response to 9/11 -- Appendix C: Selected travel and tourism print media (with circulations over 43,000) -- Appendix D: Selected U.S. Universities offering hospitality and tourism education ( and their concentrations ) -- Appendix E: Selected industry research/statistical sources -- Appendix F: Planning press trips that pay off -- Index. 
<br/><br/><label>ISBN: </label>0750679115 (pbk.) 9780750679114 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Tourism--Public relations.<br/>Hospitality industry--Public relations.
<br/><br/><label>Dewey Class. No.: </label>338.4791  / DEU