TY  - BOOK
AU  - Deuschl,Dennis E.
TI  - Travel and tourism public relations: an introductory guide for hospitality managers 
SN  - 0750679115 (pbk.)
U1  - 338.4791 
PY  - 2006///
CY  - Burlington, MA
PB  - Elsevier/Butterworth-Heinemann
KW  - Tourism
KW  - Public relations
KW  - Hospitality industry
N1  - Includes index; 1. The travel and tourism industry and PR's role in it - 2. PR at hotels and lodging establishments - 3. Restaurant public relations - 4. Transportation public relations - 5. Destination and tourism attraction PR - 6. What travel and tourism employers should understand about PR - Appendix A: Selected travel and tourism professional / trade associations -- Appendix B: The travel industry's PR response to 9/11 -- Appendix C: Selected travel and tourism print media (with circulations over 43,000) -- Appendix D: Selected U.S. Universities offering hospitality and tourism education ( and their concentrations ) -- Appendix E: Selected industry research/statistical sources -- Appendix F: Planning press trips that pay off -- Index
ER  -