Marketing :  creating and delivering value / 
Pascale G. Quester ... [et al.] 
 - 5th ed. 
 - Sydney :  McGraw-Hill,  c2007. 
 - xxxiv, 763 p. :  ill. ;  26 cm. +  1 CD-ROM (4 3/4 in.) 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Part one, Marketing strategy and management. 1. Creating customer value and building relationships -- 2. Strategic marketing planning -- 3. Identifying marketing opportunities -- Part two, Understanding markets. 4. Market research and information management -- 5. Market segmentation -- 6. Consumer behaviour -- 7. Business-to-business marketing -- Part three, The marketing mix. 8. Product planning -- 9. Product management and new-product development -- 10. Managing distribution channels -- 11. Marketing logistics -- 12. Pricing objectives and policies -- 13. Setting prices for goods and services -- 14. Marketing communications -- 15. The marketing communications mix -- 16. Sales management -- Part four, Evaluating marketing. 17. Implementation and control -- 18. Ethical marketing in a consumer-oriented world: appraisal and challenges -- Case studies -- Glossary. 
<br/><br/>Accompanied by 1 CD-ROM : Q-Tutes to accompany Marketing : creating and delivering value, 5th ed. 
<br/><br/><label>ISBN: </label>0074715607 (pbk.) 9780074715604 (pbk.) 0074715607 (CD-ROM) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Textbooks.
<br/><br/><label>Dewey Class. No.: </label>658.8  / MAR