TY  - BOOK
AU  - Temporal,Paul
TI  - Asia's star brands
SN  - 0470821566 (pbk.)
U1  - 658.827095 
PY  - 2006///
CY  - Singapore
PB  - John Wiley & Sons (Asia)
KW  - Brand name products
KW  - Asia
KW  - Case studies
N1  - Includes index; 1. Brand as corporate strategy - 2. First mover advantage - 3. Brand renewal - 4. Brand naming and identity - 5. Challenger brands - 6. Brand positioning - 7. Emotional branding - 8. Service brands - 9. Branding a commodity - 10. Caring conglomerates: Giant brands with Kind Hearts - 11. Strategic alliances, partnerships, mergers and acquisitions - 12. Destination brands - 13. Brand management - 14. Holistic branding: Total organizational change - Conclusiions - Index
ER  -