TY  - BOOK
AU  - Foley,John
AU  - Kendrick,Julie
TI  - Balanced brand: how to balance the stakeholder forces that can make or break your business 
SN  - 0787983098 (pbk.)
U1  - 658.827 
PY  - 2006///
CY  - San Francisco, CA
PB  - Jossey-Bass
KW  - Brand name products
KW  - Corporate image
KW  - Relationship marketing
KW  - Product management
N1  - Includes bibliographical references (p. 163-166) and index; Strong brand, strong reputation -- Measuring brand and reputation -- The BalancedBrand System -- Brand assessment -- Stakeholder assessment -- Stakeholder return on investment -- Balanced culture -- Balanced conversation -- Creating and maintaining balance
ER  -