Horner, Susan. <br/><br/>
Leisure marketing :  a global perspective / 
Susan Horner, John Swarbrooke. 
 - Oxford :  Elsevier/Butterworth-Heinemann,  c2005. 
 - xi, 412 p. :  ill. ;  25 cm. 
<br/><br/>1. Introduction -- 2. The international dimension - 3. The marketing mix and leisure - 4. The marketing planning in leisure - 5. Marketing in the different sectors of the leisure industry - 6. Topical issues in leisure marketing - 7. The wider context - 8. Conclusions - 9. Case studies. 
<br/><br/><label>ISBN: </label>075065550X (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Leisure industry--Marketing.
<br/><br/><label>Dewey Class. No.: </label>338.47910688  / HOR