TY  - BOOK
AU  - Horner,Susan
AU  - Swarbrooke,John
TI  - Leisure marketing: a global perspective 
SN  - 075065550X (pbk.)
U1  - 338.47910688 
PY  - 2005///
CY  - Oxford
PB  - Elsevier/Butterworth-Heinemann
KW  - Leisure industry
KW  - Marketing
N1  - 1. Introduction -- 2. The international dimension - 3. The marketing mix and leisure - 4. The marketing planning in leisure - 5. Marketing in the different sectors of the leisure industry - 6. Topical issues in leisure marketing - 7. The wider context - 8. Conclusions - 9. Case studies
ER  -