Hagley, Tom. <br/><br/>
Writing winning proposals :  PR cases / 
Tom Hagley. 
 - Boston, Mass :  Pearson / Allyn and Bacon,  c2006. 
 - x, 293 p. :  ill. ;  28 cm. 
<br/><br/> Includes index. 
<br/><br/>Chapter 1: Understanding why planning is important and how it relates to public relations -  Chapter 2: Meeting the challenges of the planning environment -  Chapter 3: Writing and leading with integrity -  Chapter 4: Beginning the planning process with accountability - Chapter 5: Defining components of public relations plans and rules for writing them - Chapter 6: Public relations cases: problems, opportunities, challenges -  Chapter 7: Samples of effective publlic relations writing - Index. 
<br/><br/><label>ISBN: </label>0205461018 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations<br/>Proposal writing in the social sciences.<br/>Communication in organizations.
<br/><br/><label>Dewey Class. No.: </label>658.453  / HAG