TY  - BOOK
AU  - Hagley,Tom
TI  - Writing winning proposals: PR cases 
SN  - 0205461018 (pbk.)
U1  - 658.453 
PY  - 2006///
CY  - Boston, Mass
PB  - Pearson / Allyn and Bacon
KW  - Public relations
KW  - Proposal writing in the social sciences
KW  - Communication in organizations
N1  - Includes index; Chapter 1: Understanding why planning is important and how it relates to public relations -  Chapter 2: Meeting the challenges of the planning environment -  Chapter 3: Writing and leading with integrity -  Chapter 4: Beginning the planning process with accountability - Chapter 5: Defining components of public relations plans and rules for writing them - Chapter 6: Public relations cases: problems, opportunities, challenges -  Chapter 7: Samples of effective publlic relations writing - Index
ER  -