TY  - BOOK
AU  - Cornelissen,Joep
TI  - Corporate communications: theory and practice 
SN  - 0761944354 (hbk.)
U1  - 658.45 
PY  - 2004///
CY  - London
PB  - SAGE
KW  - Communication in management
KW  - Business communication
N1  - Includes bibliographical references and index; Preface - PART 1 Mapping the field - Chapter 1: Circumscribing corporate communications: theory and practice - Chapter 2: Corporate communications in historical perspective: marketing, public relations and corporate communications - Chapter 3: Corporate communications in theoritical perspective: stakeholders, identity and reputation -- PART 2: Corporate communications in practice: Chapter 4: Communication strategy: theory and practice - Chapter 5: The organization of communications: theory and practice - Chapter 6: Communications practitioners: theory and practice - PART 3 Retrospect and prospect: Chapter 7: The future of corporate communications
ER  -