Ryan, Damian. <br/><br/>
Understanding digital marketing :  marketing strategies for engaging the digital generation / 
Damian Ryan. 
 - Third edition. 
 - xx, 409 pages :  illustrations ;  23 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780749471026 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing.<br/>Social media.<br/>Strategic planning.<br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.872  / RYA 2014