Psychology of advertising  a new century /  [videorecording] : 
produced and directed by Phil Rutsohn. 
 - Sunrise, Fla. :  D. E. Visuals,  c1991-c1993. 
 - 2 videodiscs (DVDs) (44 min.) :  sd., col. ;  4 3/4 in. 
<br/><br/> Durations: pt. 1, 26 mins; pt. 2, 18 mins. 
<br/><br/> Part 1 discusses the main attributes of a good advertisement, including originality, dramatic impact, and product awareness promotion. Many examples of good advertising copy are presented. -- Part 2 describes specific advertising techniques, including differential copy advantage, communicating a total concept, visual appeal, clarity, testimonials, presentation of survey results, and comparative advertising. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Psychological aspects. <br/>Advertising.<br/>Marketing.<br/>Communication in marketing.
<br/><br/><label>Dewey Class. No.: </label>659.1  / PSY