TY  - ADVS
AU  - Rutsohn,Phil
ED  - D.E. Visuals (Firm)
TI  - Psychology of advertising: a new century 
U1  - 659.1 
PY  - 1991///-c1993
CY  - Sunrise, Fla.
PB  - D. E. Visuals
KW  - Advertising
KW  - Psychological aspects.
KW  - Marketing
KW  - Communication in marketing
N1  - Durations: pt. 1, 26 mins; pt. 2, 18 mins
N2  - Part 1 discusses the main attributes of a good advertisement, including originality, dramatic impact, and product awareness promotion. Many examples of good advertising copy are presented. -- Part 2 describes specific advertising techniques, including differential copy advantage, communicating a total concept, visual appeal, clarity, testimonials, presentation of survey results, and comparative advertising
ER  -