Media promotion and marketing for broadcasting, cable, and the Internet / 
edited by Susan Tyler Eastman, Douglas A. Ferguson, Robert A. Klein. 
 - 5th ed. 
 - Burlington, Mass. :  Elsevier/Focal Press,  c2006. 
 - xiv, 335 p. :  ill. ;  23 cm. 
<br/><br/> Rev. ed. of: Promotion and marketing for broadcasting, cable, and the web. 4th ed. c2002. 
<br/><br/>Includes bibliographical references (p. 321-323) and index. 
<br/><br/>1. Promoting the media: scope and goals - 2. Marketing radio - 3. Local television promotion: news, syndication and sales - 4. Management, reserach and budgeting in promotion - 5. Designing on-air, print and online promotion - 6. Network television promotion - 7. Cable marketing and promotion - 8. New media promotion - 9. Promotion in public television and radio - 10. Global promotion and marketing of televisiion - Glossary -Index. 
<br/><br/><label>ISBN: </label>0240807626 (pbk.) 9780240807621 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Television broadcasting--Marketing.<br/>Radio broadcasting--Marketing.<br/>Cable television--Marketing.
<br/><br/><label>Dewey Class. No.: </label>384.550688  / MED