TY  - BOOK
AU  - Eastman,Susan Tyler
AU  - Ferguson,Douglas A.
AU  - Klein,Robert A.
TI  - Media promotion and marketing for broadcasting, cable, and the Internet
SN  - 0240807626 (pbk.)
U1  - 384.550688 
PY  - 2006///
CY  - Burlington, Mass.
PB  - Elsevier/Focal Press
KW  - Television broadcasting
KW  - Marketing
KW  - Radio broadcasting
KW  - Cable television
N1  - Rev. ed. of: Promotion and marketing for broadcasting, cable, and the web. 4th ed. c2002; Includes bibliographical references (p. 321-323) and index; 1. Promoting the media: scope and goals - 2. Marketing radio - 3. Local television promotion: news, syndication and sales - 4. Management, reserach and budgeting in promotion - 5. Designing on-air, print and online promotion - 6. Network television promotion - 7. Cable marketing and promotion - 8. New media promotion - 9. Promotion in public television and radio - 10. Global promotion and marketing of televisiion - Glossary -Index
ER  -