TY - BOOK AU - Locker,Kitty O. AU - Kaczmarek,Stephen Kyo TI - Business communication: building critical skills SN - 007110917x (pbk.) U1 - 651.7 PY - 2007/// CY - New York PB - McGraw-Hill / Irwin KW - Business communication N1 - 1: Building blocks for effective messages - 1. Business communication, management, and success - 2. Adapting your message to your audience - 3. Communicating across cultures - 4. Planning, writing, and revising - 5. Designing documents, slides, and screens -- 2: Creating goodwill - 6. You-attitude - 7. Positive emphasis - 8. Reader benefits -- 3: Letters, memos, E-Mail messages, and web writing - 9. Formats for letters and memos - 10. Informative and positive messages - 11. Negative messages - 12. Persuasive messages - 13. E-Mail messages and web writing -- 4: Polishing your writing - 14. Editing for grammar and punctuation - 15. Choosing the right word - 16. Revising sentences and paragraphs -- 5: Interpersonal communication - 17. Listening - 18. Working and writing in teams - 19. Planning, conducting, and recording meetings - 20. Making oral presentation -- 6: Research, reports, and visuals - 21. Proposals and progress reports - 22. Finding, analyzing, and documenting information - 23. Short reports - 24. Long reports - 25. Using visuals -- 7. Job hunting - 26. Researching jobs - 27. Resumes - 28. Job application letters - 29. Job interviews - 30. Follow-up letters and calls and job offers ER -