TY  - BOOK
AU  - Borchers,Timothy A.
TI  - Rhetorical theory: an introduction 
SN  - 0534639186 (pbk.)
U1  - 808.001 
PY  - 2006///
CY  - Belmont, CA
PB  - Thomson / Wadsworth
KW  - Rhetoric
N1  - Includes bibliographical references (p. 331-337) and index; I: The nature of rhetoric: 1. Defining rhetoric and rhetorical theory -- II: Important rhetorical functions: 2. Rhetoric as persuasion - 3. Style, delivery, and rhetorical theory - 4. Rhetoric, science and argumentation -- III: Linguistic reflexivity: 5. Rhetoric and meaning - 6. Dramatism -- IV: Rhetoric, culture, and power: 7. Critical approaches to rhetoric - 8. Gendered rhetorical theories - 9. Non-western rhetorical theories -- V: Fragments of rhetoric: 10. Rhetoric, media, and technology - 11. Postmodern approaches to rhetoric - 12. Cultural rhetorical studies -- Appendix -- References -- Index
ER  -