Pachangas borderlands music, U.S. politics, and transnational marketing / [electronic resource] :
by Margaret E. Dorsey.
- 1st ed.
- Austin : University of Texas Press, c2006.
- x, 235 p. : ill. ; 23 cm.
Includes bibliographical references (p. [207]-222) and index.
Introduction -- Political pachangas, marketing, and music -- A history and style of association: music, pachangas, and politics in South Texas -- Marketing pachangas: the Budgirls -- Budweiser's Hispanic Scholarship Fund Fiesta Extravaganza -- Out of a social gathering, music: galvanizing persons into politics -- Democracy and the borderlands: two versions -- Pachanga moves: a local republican and a national democratic gathering -- Ace hardware: national corporate marketers learn how the locals do it -- A private event for a public servant: "Mr. Vega" meets modernity.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2007. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
GBA603812 bnb
Uk
Campaign funds--Texas. Business and politics--Texas, South. Corporate sponsorship--Texas, South. Festivals--Texas, South.