TY  - BOOK
AU  - Dorsey,Margaret E.
ED  - ebrary, Inc.
TI  - Pachangas: borderlands music, U.S. politics, and transnational marketing 
AV  - JK1991.5.T4 D67 2006eb
U1  - 324.7/8/09764 22
PY  - 2006///
CY  - Austin
PB  - University of Texas Press
KW  - Campaign funds
KW  - Texas
KW  - Business and politics
KW  - Texas, South
KW  - Corporate sponsorship
KW  - Festivals
KW  - Social life and customs
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references (p. [207]-222) and index; Introduction -- Political pachangas, marketing, and music -- A history and style of association: music, pachangas, and politics in South Texas -- Marketing pachangas: the Budgirls -- Budweiser's Hispanic Scholarship Fund Fiesta Extravaganza -- Out of a social gathering, music: galvanizing persons into politics -- Democracy and the borderlands: two versions -- Pachanga moves: a local republican and a national democratic gathering -- Ace hardware: national corporate marketers learn how the locals do it -- A private event for a public servant: "Mr. Vega" meets modernity; Electronic reproduction; Palo Alto, Calif.; ebrary; 2007; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://ezproxy.taylors.edu.my/login?url=http://site.ebrary.com/lib/taylorscollege/Doc?id=10188343
ER  -