The idea of political marketing [electronic resource] /
Nicholas J. O'Shaughnessy, editor ; Stephan C.M. Henneberg, associate editor.
- Westport, Conn. : Praeger, 2002.
- xx, 258 p. : ill. ; 25 cm.
- Praeger series in political communication .
- Praeger series in political communication. .
Includes bibliographical references (p. [221]-241) and index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.