The idea of political marketing [electronic resource] / Nicholas J. O'Shaughnessy, editor ; Stephan C.M. Henneberg, associate editor. - Westport, Conn. : Praeger, 2002. - xx, 258 p. : ill. ; 25 cm. - Praeger series in political communication . - Praeger series in political communication. .

Includes bibliographical references (p. [221]-241) and index.


Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.






Campaign management.
Marketing--Political aspects.


Electronic books.

JF2112.C3 / I34 2002eb

324.7