TY  - BOOK
AU  - Seitel,Fraser P.
TI  - The practice of public relations
SN  - 0132304511 (pbk.)
U1  - 659.2 
PY  - 2007///
CY  - Upper Saddle River, N.J.
PB  - Pearson/Prentice Hall
KW  - Public relations
KW  - United States
N1  - Includes bibliographical references and index; What is public relations, anyway? -- The growth of public relations -- Communication -- Public opinion -- Management -- Ethics -- The law -- Research -- Print media relations -- Electronic media relations -- Employee relations -- Multicultural community relations -- Government relations -- Consumer relations -- International relations -- Public relations writing-- Integrated marketing communications  -- Public relations and the Internet -- Crisis management
ER  -