Marketing revolution the radical new approach to transforming the business, the brand and the bottom line / [electronic resource] : Paul Gamble ... [et al.]. - Sterling, VA : Kogan Page, c2005. - xii, 309 p.


Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.






Marketing--Management.
Product management.


Electronic books.

HF5415.13 / .M3584 2005eb

658.8