Jones, John Phillip <br/><br/>
What's in a name?  advertising and the concept of brands /  [electronic resource] : 
by John Philip Jones and Jan S. Slater. 
 - 2nd ed. 
 - Armonk, N.Y. :  M.E. Sharpe,  c2003. 
 - xxiii, 308 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><br/>Electronic reproduction. <br/>Palo Alto, Calif. : <br/>ebrary, <br/>2009. <br/>Available via World Wide Web. <br/>Access may be limited to ebrary affiliated libraries. 
<br/><br/><label>ISBN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Brand name products.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5823  / .J718 2003eb 
<br/><br/><label>Dewey Class. No.: </label>658.8/343