@book{48550,
	author = {Mathieson, Rick. and ebrary, Inc.},
	title = {Branding unbound},
	publisher = {American Management Association,},
	year = {c2005.},
	address = {New York :},
	url = {https://ezproxy.taylors.edu.my/login?url=http://site.ebrary.com/lib/taylorscollege/Doc?id=10120172}
}