How to create and manage a mutual fund or exchange-traded fund a professional's guide / [electronic resource] :
Melinda Gerber.
- Hoboken, N.J. : John Wiley, c2008.
- xv, 351 p. : ill. ; 24 cm.
- [Wiley finance] .
- Wiley finance series. .
Series from jacket.
Includes bibliographical references (p. 341-342) and index.
Create and manage a mutual fund -- Why the world needs another mutual fund -- Money, product differentiation, and distribution -- Price and customer service -- Spreading the word with promotion and publicity -- Building your mutual fund team -- The steps to start a mutual fund -- Create and manage an exchange-traded fund -- ETFs : the mutual fund's next evolution -- Building your exchange-traded fund team -- The steps to start an exchange-traded fund --- Appendix A: what to expect in your first year -- Appendix B: selling your business -- Appendix C: useful web sites, phone numbers, and additional readings -- Appendix D: list of service provider questions -- Afterword -- Notes -- Index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
Mutual funds--Management.--United States Exchange traded funds--Management.--United States Portfolio management--United States.