TY  - BOOK
AU  - Gerber,Melinda
ED  - ebrary, Inc.
TI  - How to create and manage a mutual fund or exchange-traded fund: a professional's guide 
T2  - [Wiley finance]
AV  - HG4930 .G465 2008eb
U1  - 332.63/27068 22
PY  - 2008///
CY  - Hoboken, N.J.
PB  - John Wiley
KW  - Mutual funds
KW  - United States
KW  - Management
KW  - Exchange traded funds
KW  - Portfolio management
KW  - Electronic books
KW  - local
N1  - Series from jacket; Includes bibliographical references (p. 341-342) and index; Create and manage a mutual fund -- Why the world needs another mutual fund -- Money, product differentiation, and distribution -- Price and customer service -- Spreading the word with promotion and publicity -- Building your mutual fund team -- The steps to start a mutual fund -- Create and manage an exchange-traded fund -- ETFs : the mutual fund's next evolution -- Building your exchange-traded fund team -- The steps to start an exchange-traded fund --- Appendix A: what to expect in your first year -- Appendix B: selling your business -- Appendix C: useful web sites, phone numbers, and additional readings -- Appendix D: list of service provider questions -- Afterword -- Notes -- Index; Electronic reproduction; Palo Alto, Calif.; ebrary; 2009; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://ezproxy.taylors.edu.my/login?url=http://site.ebrary.com/lib/taylorscollege/Doc?id=10225452
ER  -