Green, Donald P.,  1961- <br/><br/>
Get out the vote  how to increase voter turnout /  [electronic resource] : 
Donald P. Green, Alan S. Gerber. 
 - 2nd ed. 
 - Washington, D.C. :  Brookings Institution Press,  c2008. 
 - x, 225 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references (p. 201-218) and index. 
<br/><br/>Introduction: Why voter mobilization matters -- Evidence versus received wisdom -- Door-to-door canvassing : shoe leather politics -- Leaflets : walk, don't talk -- Direct mail : postal service as campaign staff -- Phone banks : politics meets telemarketing -- Electronic mail : faster, cheaper, but does it work? -- Festivals and events : putting the party back into politics -- Mass media : do TV, radio, and newspaper ads boost turnout? -- What works, what doesn't, and what's next. 
<br/><br/> "Expanded and updated edition incorporates data from more than 100 new studies, shedding light on the cost-effectiveness and efficiency of various campaign tactics, including door-to-door canvassing, e-mail, direct mail, and telephone calls. Two new chapters focus on the effectiveness of mass media campaigns and candidate forums and Election Day festivals"--Provided by publisher. 
<br/><br/><br/>Electronic reproduction. <br/>Palo Alto, Calif. : <br/>ebrary, <br/>2009. <br/>Available via World Wide Web. <br/>Access may be limited to ebrary affiliated libraries. 
<br/><br/><label>ISBN: </label>
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Political campaigns--United States.<br/>Campaign management--United States.<br/>Voting--United States.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>JK2281  / .G74 2008eb 
<br/><br/><label>Dewey Class. No.: </label>324.70973