TY  - BOOK
AU  - Green,Donald P.
AU  - Gerber,Alan S.
ED  - ebrary, Inc.
TI  - Get out the vote: how to increase voter turnout 
AV  - JK2281 .G74 2008eb
U1  - 324.70973 22
PY  - 2008///
CY  - Washington, D.C.
PB  - Brookings Institution Press
KW  - Political campaigns
KW  - United States
KW  - Campaign management
KW  - Voting
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references (p. 201-218) and index; Introduction: Why voter mobilization matters -- Evidence versus received wisdom -- Door-to-door canvassing : shoe leather politics -- Leaflets : walk, don't talk -- Direct mail : postal service as campaign staff -- Phone banks : politics meets telemarketing -- Electronic mail : faster, cheaper, but does it work? -- Festivals and events : putting the party back into politics -- Mass media : do TV, radio, and newspaper ads boost turnout? -- What works, what doesn't, and what's next; Electronic reproduction; Palo Alto, Calif.; ebrary; 2009; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
N2  - "Expanded and updated edition incorporates data from more than 100 new studies, shedding light on the cost-effectiveness and efficiency of various campaign tactics, including door-to-door canvassing, e-mail, direct mail, and telephone calls. Two new chapters focus on the effectiveness of mass media campaigns and candidate forums and Election Day festivals"--Provided by publisher
UR  - http://ezproxy.taylors.edu.my/login?url=http://site.ebrary.com/lib/taylorscollege/Doc?id=10224515
ER  -