TY  - BOOK
AU  - Podnar,Klement
AU  - Balmer,John M.T.
TI  - Contemplating corporate marketing, identity and communication
SN  - 9780415577434 (hbk.)
U1  - 658.045 
PY  - 2010///
CY  - London, New York
PB  - Routledge
KW  - Corporate culture
KW  - Congresses
KW  - Corporate image
KW  - Communication in organizations
KW  - Marketing
KW  - Management
KW  - Branding
N1  - Includes bibliographical references and index
ER  -